For active lifestyle apparel brand Ethona, AUX was asked to create a unique audio profile that would integrate seamlessly into existing branding and marketing efforts.
We created a suite of branded custom music compositions to reflect Ethona's core values: inspire, connect, and give. Then we helped integrate them across the platforms that matter to Ethona's audience the most.
We designed a set of extractable branding units that define Ethona’s unique audio aesthetic. These smaller, more versatile elements are built to permeate through all Ethona audio assets.
We make sure that every moment across the Ethona brand experience is undeniably Ethona. The UX sounds we created for the Ethona EVA app directly relate back to Ethona's unique audio aesthetic and brand values.
The AUX team helped Ethona create a Spotify playlist for their events and live experiences. The 100 songs therein align perfectly with the Ethona audio aesthetic the AUX team created.
We partnered with Wavo.me for a remix contest, empowering Ethona's audience and the music community to create a new branded composition for Ethona's audio aesthetic.
We worked with Ethona to release their audio aesthetic on music streaming platforms to push the boundaries of how brands cement themselves within music culture. By pressing play, users fight with Ethona against human trafficking by donating to Saving Innocence.
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