Blog Post
Sonic Branding is Dead 
Posted on
25 Oct 2017
Category
Audio Branding
25 Oct 2017 • Audio Branding
Sonic Branding is Dead banner image.

The Audio User Experience

Instead of thinking of sonic branding as "asset-first", we're challenging brands and agencies to think "user-first". Rather than scrambling to put out a jingle or sonic logo because they're trendy, we're encouraging putting thought into where your audience will actually hear your brand. Audio UX design means building an audio aesthetic and system that will seamlessly interconnect multimodal environments — from products to podcasts.

If sonic branding means creating a sonic logo or a brand theme and sporadically placing it in ads, then sonic branding is indeed dead.

A man sits with his sneakers resting on a stereo player.
"Sonic Branding is Dead" is available exclusively on Brandingmag.

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