Social Audio Branding
As social media becomes less visual, how will audio branding change our virtual interactions?
Forbes Featured Quote
A featured quote from the Forbes article, "User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave."
Why does human DNA sound like a piano, and why does a pathogenic virus sound like a traditional Japanese stringed instrument?
Composing Classic Blue
A behind-the-scenes look at the team that crafted the first-ever Sound of the Color of the Year by sonically branding blue.
Hearables: Wearables For Your Ears
How will brands wisen up to the benefits of sonic branding in a time when listeners are consuming more audio content than ever?
Small Sounds Mean Big Business
Audio UX presents a proprietary study conducted with Veritonic on the efficacy of earcons.
Adweek Featured Quote
In the Adweek article, "Sound May Be The Next Augmented Reality Frontier For Brands," Marty Swant writes about how agencies are designing for the ear instead of the eye. Our CD, Sean Thornton, weighs in.
Design Patterns for Spatial Sound in AR
Business Insider Quote
Our CSO Dexter Garcia offers insights on proper execution of sonic branding in this Business Insider quote.
From UX to VX
Take care to develop your voice experience, and your product will speak volumes.
Ok Google, What's That Sound?
Earcons are everywhere and growing more and more prevalent, but have you ever wondered how they are made?
Made of field recordings from the abandoned Letchworth asylum, Audio UX® serves up a brutal second EP, "Ruin."
Sonic Branding is Dead
The paradigm is shifting from asset-first sonic branding to user-first, and we have a name for it: Audio User Experience.
A deeper look into how sound plays a role in personal data, and the role Audio UX will play in Audio QR.
Albums You May Have Missed
Here are a couple of lesser-known gems to throw onto your Spotify list this Spring.
Creating Memory Phase
A behind the scenes look at the creation of the Memory Phase EP.
The Future of Audio Events
An upcoming look at some of the most influential audio events of 2017 and beyond.
The UX of A
Color matters. Why shouldn't sound?