In a segment titled, "Big brands including Mastercard, Visa, and Pandora are trying to conquer sonic branding, the latest frontier in digital advertising," Business Insider covers the trending topic of sonic branding. While this trend is certainly not new, there has been a renewed interest in audio and sound branding that has been catalyzed by voice-first devices.
While consistency is key, sonic logos must be optimized for different touchpoints. Your flagship sonic logo should sound different on a flash briefing on Amazon Alexa versus your connected car.
"Big brands like Mastercard are trying to conquer sonic branding" on Business Insider.