Blog Post
Shareable Sonic Branding
Shareable Sonic Branding
Posted on
10 Oct 2022
Category
Social Media
10 Oct 2022 • Social Media
Sound Sharing
Social media has evolved from posting pictures to sharing sounds. By exploring early trends of visually-oriented user experiences, we can begin to predict how sound sharing will have a huge impact on the world of sonic branding. Whether it be global corporations making their audio logos and brand themes available for public use, or everyday users utilizing the platform to create their own audio identities, social platforms are where the world is engaging in sound.
The paradigm shift from photo-sharing to video-sharing yielded a new unofficial platform: sound-sharing.
"Tick Tock 🕐 A Timeline of Shareable Sonic Branding" is available to read on Brandingmag.
AI Voice Branding
With text-to-speech at our fingertips, voice branding is as easy as type-to-talk. Rather than hiring voiceover artists or generating lines of code for smart assistants, social media users now have unfettered access to speech synthesis. On platforms like TikTok and Instagram, captions can be autogenerated or read aloud by various voices. By studying how these voices are made and used, brands can learn how to incorporate voice branding into their audio identity.
AI voice branding is customizing what the voice sounds like just as much as it is how it speaks, meaning there is room for aligning brand attribute associations and aural aesthetics with an audio identity.
"The New Sound of Opportunity: What AI Voice Branding Means for You" is available to read on Brandingmag.
