What language do we use to describe the sounds of cars?Tires screech to a halt. Engines purr and roar. Locks chirp. Animal sounds are already integral to the automotive audio user experience. Considering Rivian's mission to offset plant-and-animal-based carbon emissions, developing an Audio Design Language concept was out in the open: The Nature of Sound.
By synthesizing these sound samples into entirely new instruments, we created a richly layered audio aesthetic.
Eric Seay — Co-Founder & CXO, Audio UX®
Soundscape ecology is a term used for the acoustic ecosystem of nature. As we developed a suite of UX sounds for Rivian, we carefully looked at how they would impact the world around us—outside and inside the vehicle.
It’s like a natural tuning happens, where all the animals adapt both to the noises of the surrounding environment and also to each other.
Dexter Garcia — Co-Founder & CSO, Audio UX®
You can hear The Sounds of Rivian today in an R1T, R1S, or by checking out the story below. Check back soon for a case study featuring the entire earcon ecosystem.
The Sounds of Rivian is now available on the Rivian website.