User-Generated Audio Branding
In this week’s Forbes article, “User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave,” Cathy Applefeld Olson writes about a handful of startups that are helping brands embrace user-generated content by providing massive online libraries of audio assets.Audio UX® recently collaborated with Pantone on the first-ever . This unique audio branding initiative was about sonifying a color rather than a brand, and so it only made sense to get the audience involved. Partnering with LANDR, the audio components used to construct the audio identity were released to the public as a sample pack that drove engagement for PANTONE 19-4052 Classic Blue.