Blog Post
Forbes Featured Quote
Forbes Featured Quote
Posted on
01 Oct 2020
Category
Sonic Branding
01 Oct 2020 • Sonic Branding
User-Generated Audio Branding
In this week’s Forbes article, “User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave,” Cathy Applefeld Olson writes about a handful of startups that are helping brands embrace user-generated content by providing massive online libraries of audio assets.Audio UX® recently collaborated with Pantone on the first-ever . This unique audio branding initiative was about sonifying a color rather than a brand, and so it only made sense to get the audience involved. Partnering with LANDR, the audio components used to construct the audio identity were released to the public as a sample pack that drove engagement for PANTONE 19-4052 Classic Blue.
I think we need to stop being so precious about [audio branding assets]. The public and your users have an appetite to interact with your brand on a deeper level than you think.
"User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave"
