Case Study
Sound of the Color of the Year 

Sound of the Color of the Year

Experiential, Branded Music
Audio UX® partnered with Pantone to create the first ever Sound of the Color of the Year.

The Sound of Classic Blue

Audio UX® partnered with  and Pantone to create the first ever Sound of the Color of the Year. Spanning custom music, an Official Sample Pack via , and an AUX-designed Alexa Skill: .

Vivid Nostalgia

The color anthem VIVID NOSTALGIA showcases the creative musicality possible with the official Pantone Classic Blue Sample pack, available via LANDR. This aural embodiment of PANTONE 19-4052 Classic Blue utilizes traditional instruments treated in innovative ways, bridging the gap between past and present.

Official Sample Pack

Audio UX® collaborated with LANDR on the official Classic Blue 19-4052 Sample Pack. 150+ samples designed closely with Pantone so you can create, remix, and show the world what Classic Blue sounds like to you.
Knots Vocal
Chained Cello
Halcyon Pads
Panacea Keys
Pantone official visual logo.

Ask Alexa

Just say, "" to relive the reveal event ambiance, or to hear it for the first time. The full multi-channel audio experience has been mixed down and is exclusively available to stream via the skill.

Featured Press

Read more about the first-ever Sound of the Color of the Year from and .Official Pantone Classic Blue banner.


Pantone Classic Blue product imagery.
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