In this week's Adweek article, "Sound May Be The Next Augmented Reality Frontier For Brands," Marty Swant writes about how agencies are designing for the ear instead of the eye. There is a new wave of emerging technology that is enabling sound to be at the forefront of augmented reality: Audio AR. Sean Thornton, Creative Director at Audio UX®, talks about designing for user interfaces built specifically for sound.
Because we're used to detecting information by hearing sounds and hijacking those senses, making them the lead tool in this quest of calling attention to invisible elements around them becomes a new challenge.
"Sound May Be the Next Augmented Reality Frontier for Brands" on Adweek.