Blog Post
SXSW 2019 

SXSW 2019

Posted on
13 Mar 2019
13 Mar 2019 • Panel
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Featured Panel

Design Patterns for Spatial Sound in ARIt's easy by now to grasp 3D in a visual sense. What about 3D and spatial sound? Imagine being able to deliver an experience where you can programmatically surround a user with spatial sound. As they move their head around, they hear different sounds around them. This panel will feature creative leads from different aspects of the industry, talking through the importance of sound and how they've considered and implemented solutions to engage the user with spatial sound."SXSW has a reputation for being at the forefront of innovation, starting with music and film, and in recent years moving into the tech sphere. In 2019, augmented reality came to the fore as an area ripe for growth. However, to date, most of the discussion has focused on visual AR. But with the ubiquity of AirPods and smart speakers, Audio AR (otherwise known as sonic augmented reality) is just as—if not more—critical. This SXSW panel explores the vast possibilities of spatial audio and its ability to immerse the user in a 360-degree interactive world of sound. The potential for brands to take advantage of this technology and stand out from the crowd and engage their audience in novel ways is limitless. Historically, stereophonic audio (stereo) has been the standard. A step up from mono, stereo presented different sonic information in the left and right channels. In more recent times, surround sound studios began taking advantage of multiple speakers placed around the audience to fully integrate them into the environment of the content presented. Spatial AR takes this even further by delivering an interactive experience by allowing the user's movements to influence the sound effects and musical elements around them. Dive into this illuminating SXSW panel to hear experts explore the present and future of spatial audio in augmented reality.