Case Study
FORME Audio Branding
FORME Audio Branding
Category
UX Sound Design
Opportunity
Audio UX® worked with FORME to design an audio user experience for their smart home workout mirror.
The Story
Yves Béhar designed FORME with both mental and physical well-being in mind. This innovative workout mirror transports you to state-of-the-art weight training sessions, yoga studios, and guided meditation—from the comfort of your home. Audio branding augments the on-screen experience and plays an even more significant role. UX sounds provide an accessible way for users to navigate their fitness journey, especially if you finish your final reps facing away from the mirror or close your eyes during a guided meditation.The Future of Audio Branding™ for the future of home fitness.
The Sound of Strength
The Sound of Strength is about more than just lifting weights. We sampled sounds from the entire fitness journey to create encouraging earcons from start to finish.
Launch
Start Workout
General Connection
Sleep
The Concept
Audio Branding Components
The Sound of Strength uses Karplus-Strong synthesis, sampling weights clinking, communal claps, and motivational shouts.
Calming Energy
Voice & Vitality
Karplus-Strong
Helping Hands
Sonify Your Story
