Case Study
Scout Sonic Branding
Scout Sonic Branding
Category
Automotive, Branded Music, UX Sound Design
Opportunity
When Scout had the opportunity to celebrate its legendary legacy for a brand new era, they teamed up with Audio UX® to craft the iconic sound of their next-generation electric vehicles.
The Sound of Scout
The Scout Story
Scout Motors is a revitalized automotive brand with a rich history and an ambitious vision for the future of transportation. Initially established in the 1960s as a producer of rugged off-road vehicles, Scout became a cultural icon, celebrated for its durability and adventurous spirit. Today, under the ownership of Volkswagen Group, Scout Motors has been reimagined as a forward-thinking electric vehicle (EV) manufacturer, blending its heritage of toughness with cutting-edge innovation.Working together with Scout, we took the toughness of the Terra and Traveler and created a track featuring all-terrain sound sources. Rock percussion punctuates gritty rock guitar and grainy bass. As the piece evolves, the blend of heritage Scout sounds recorded from a vintage vehicle are processed with cutting-edge signal processing, turning turn signals into ride cymbals and door slams into kick drums.
Coming Soon...
We began our collaboration by archiving the audio history as a reusable resource for reimagining their iconic sound. As we move from marketing to the actual motor vehicle, listen for the audio branding components as they extend from commercial compositions to in-cabin soundscapes. Stay tuned for the journey of The Sound of Scout.
Sonify Your Story
Ready to drive innovation with sound?
