Case Study
Byton Audio Branding
Byton Audio Branding
Category
Automotive, UX Sound Design
Opportunity
Audio UX® worked with Byton to create a symphony of sound design for in-vehicle alerts.
A Symphony of Smart Sounds
The future of mobility meets The Future of Audio Branding™. Never before has the automotive experience been so interconnected and intelligent as with the Byton M-Byte. The resulting symphony of in-car interactions includes a suite of over 40 unique earcons optimized for brand-fit and driver safety.
Branded Moments
We designed every audio interaction in the M-Byte with a consistent vision. Key Branded Moments, like first powering on the vehicle, or charging to full, embody Byton distinctly.
Welcome to Byton
Power On
Charge Complete
Push Notification
Safe & Sound
We reimagined what traditionally generic automotive auditory warnings could sound like through the Byton lens. The result is a set of highly unique and premium alerts that reflect the Byton brand identity and meet global regulatory requirements.
Seatbelt Reminder
Door Ajar
Lane Departure Warning
Forward Collision Warning
Understatement
Sound for a Multi-Sensory Experience
The M-Byte is envisioned to bring peace of mind to your daily commute. We developed the sound to complement Byton's understated industrial and digital design. The "Understatement" soundscape was composed to paint the auditory picture of what it would sound—and feel—like to be in a Byton. "Understatement" is composed of human breath, string textures, and soft, clean synthetic instruments.
Understatement Soundscape
Audio Branding Components
Component-level audio design enables the sound of Byton to adapt meaningfully across user flows. These core audio components make up the DNA that is the sound of Byton.
Muted Color
Soft Simplicity
Moving Breath
Reversed Energy
Sonify Your Story
