Case Study
ecobee Audio Branding
Category
Audio Logo, UX Sound Design
Opportunity
We collaborated with ecobee to design an audio logo and suite of earcons that enhance the user experience of their voice-enabled smart home security system.
The Story
To score the evolution of ecobee's brand positioning from tech to lifestyle, we leaned into a hybrid organic-digital aesthetic that utilizes layered musical instrumentation.
Audio Design Language
We designed a family of earcons for digital interactions across ecobee's ecosystem of smart devices. The earcons were created from the core brand values to reinforce the brand identity and to assist in navigation of the product experience.
Welcome Home
Power On
Connecting
Success
Dually Functioning Audio Logo
Leveraging an earcon as an Audio Logo is a powerful tool in establishing holism between product and advertising. We designed the "Welcome Home" earcon not only to be heard by the user every day but also in brand advertising campaigns.
Components of the Language
Designing 15 interactions across six devices means a system of audio components is essential. Organic and digital elements combine to form the basis of ecobee's unique audio design language, lead by an audio analog to their key visual: the "Squircle."
The ecobee Squircle
Xylophonic Harp
Thumb Piano
Wood Percussion
Data-Backed Creative
Earcons are a powerful tool for brand recall when created strategically. We worked with our partners at to ensure ecobee earcons are not only intuitive but also highly memorable. User testing helped us and the brand make considered deployment decisions.
A Multisensory Brand Experience
In their new brand e-book, the audio branding is featured as a key component of ecobee's multi-sensory identity refresh.
Sonify Your Story
