For active lifestyle apparel startup Ethona, Audio UX® developed an audio branding strategy that would seamlessly support small-team marketing efforts.
To reinforce the brand ethos and provide for instant recognition, we created a unique Audio Aesthetic that would support all forms of Ethona branded content.
Sound for the Dynamic Woman
Inspire. Connect. Give. These are Ethona's core brand values. To reflect these attributes, we developed a suite of music compositions and strategized their integration across platforms that matter most to Ethona's audience.
Extractable Branding Units
Extractable Branding Units (EBUs) define Ethona's unique Audio Aesthetic. These smaller, more versatile elements are built to permeate through all Ethona audio assets.
We made sure that every moment across the Ethona brand experience is undeniably Ethona. The EVA App is where sellers and buyers connect, so we leveraged branded earcons to take the user experience to the next level.
More Than a Brand
We released Ethona's Audio Aesthetic on all music streaming platforms and directed royalties to the brand's non-profit organization of choice. By streaming a brand track, users fight with Ethona against human trafficking by donating to