The concept expresses a depth of field and calls to mind the logistics spaces that Goodman own, develop, and manage. The foundational element of this concept is—quite literally—shaping space. Reverb is an effect that takes place when sound is played in space. We created custom instruments by sending source audio through the longest real-world reverb (clocking in at 112 seconds). The sustained sources were fed into a modular synthesizer and shaped to create dynamic rhythms and energetic patterns. Listen to the audio branding in action in the new brand video, Taking Action.