Case Study
Invoked Apps Audio Branding
Invoked Apps Audio Branding
Category
Voice Experience, UX Sound Design
Opportunity
Audio branding for the most-rated Alexa Skill developer.
The Opportunity
Invoked Apps is the leading purveyor of ambient audio on voice-first platforms. As the market becomes more popular, the need for users to know when they’re interacting with the highest-quality experience is paramount. That’s why we collaborated with Invoked Apps and Nick Schwab on a signature branded skill launch: to exude quality, protect brand safety and reinforce the Invoked identity across a full suite of apps - all without waking the baby.
Instant Recognition
The culmination of the audio components is the branded Skill Open earcon for Invoked Apps.
Branded Skill Open
Audio Components
When you break the earcon down into audio components, you can hear homages to meditation instruments blended with handcrafted sound design.
Glass
Deep Sine
Rain Stick
Warm Pad
Audio User Flow
Whether you are trying to relax, mask noise, or fall asleep, the branded earcon helps transition users into a restful state. No matter which type of ambience you care to listen to, you'll know it's Invoked Apps when you hear it.
Audio UX delivered an incredible Earcon with the perfect balance of tone, uniqueness, and length which now helps millions of Amazon Alexa customers identify genuine Invoked Apps voice experiences.
Deployment
Sonify Your Story
