Case Study
Impel AI Audio Branding 

Impel AI Audio Branding

Automotive, UX Sound Design, Branded Music
Audio UX® worked side-by-side with vehicle merchandising and marketing platform Impel (formerly SpinCar) to develop unique audio feedback for their mobile UX.

The Story

With just a smartphone or tablet, auto dealers can create high quality product mockups. Audio UX® designed a suite of earcons for SpinCar—now Impel—to improve ease-of-use and enhance the user experience of the mobile app. Spincar is now Impel on the Audio UX sonic branding case study.

Built for Enterprise

Inspired by Impel's market position and visual identity, the interactions are designed with a sense of weight and confidence that emote productivity and intelligence.
App Launch
Impel AI BMW SpinCar

Uniquely SpinCar

The SpinCar design language consists of auto foley recordings paired with warm analog synth textures. Listen to the App Launch broken down into its audio components.

Future Proof

We worked with SpinCar to extend their audio aesthetic beyond mobile UX and into advertising. As SpinCar develops new experiences for user engagement, their audio aesthetic is ready to be the driver of that engagement.

I loved working with the Audio UX team, their creativity and vision was matched by a rare focus on process and ease of implementation.The end product Audio UX delivered instantly gave SpinCar a fit and feel, head and shoulders above others in our space.

Michael Quigley — President, Impel
The profile of a car shining its headlight in the dark.
Sonify Your Story