Audio branding for the world’s most popular kids app.
Kids learn by doing what they know best: playing games. When Nickelodeon refreshed the popular early learning sub-brand, Noggin, the team saw an opportunity to establish a new audio user experience. One that would be enjoyed by kids and parents alike.
Inspired by seminal childhood games (think: pat-a-cake, double dutch), we wove the
hands-on, play-to-learn mentality of children throughout the fresh soundscape. Real-life sounds like bubbling beakers and chirping birds ignite endless exploration.
The Audio Components come together to create the final audio logo, heard during the loader animation sequence of the mobile app experience.
Noggin UX Sounds have a blend of playfulness suited for the imagination of a child and the navigational functions intended for adult setup.