Case Study
Toys"R"Us Audio Branding
Toys"R"Us Audio Branding
Category
Branded Music
Opportunity
Audio branding for a new generation of Parennials.
The Story
What could have been.Together with Lippincott, we imagined a new Toys"R"Us brand. Targeting "Parennials", we used sound to capture nostalgia and reinvent the aesthetic for a modern audience.
Toy Factory
The whirring and pitter-pattering of toys being manufactured is actually created with mouth clicks and pops and mallet percussion.
Racecar
Driven by pocket-sized servo motor sounds, this animation evolves into roars of the Indianapolis Motor Speedway.
Mobile
For parents of younger children out there, we created a Mobile soundscape that is more "rock" than "Rock-A-Bye Baby" for Babies"R"Us.
"TRU" To Life
The audio branding blends true-to-life found sound with larger-than-life sound design. Here, dreams meet reality.
Audio Anthem
Awards & Press
Awards:
- Graphis Design Annual, 2020: Silver; Branding
- Transform Awards North America, 2019: Gold Medal, Best visual identity from the retail sector
- Transform Awards North America, 2019: Bronze Medal, Best brand evolution
- GDUSA Design Awards, 2019: Branding and Identity
- GOOD Design Award, 2019
Sonify Your Story
