Case Study
Verizon Audio Branding
Verizon Audio Branding
Category
UX Sound Design, Voice Experience
Opportunity
"Can you hear me now?" With such an iconic slogan, Verizon was destined to become a leader in sonic branding—and they turned to Audio UX® to ensure they were heard.
The Sound of Verizon
The Story
When Verizon, the largest wireless carrier in the United States, sought a sonic identity for their smart assistant, they turned to us. Together, we developed a comprehensive audio branding strategy, starting with the mobile app and expanding to the Verizon Smart Display and IVR systems. This initiative bridges AI voice branding with UX sound design, establishing the foundation for their Audio Design Language.
The Concept
Inspired by the origin of the Verizon name, our concept embodies its core values Veritas Horizon. "Veritas," symbolizing truth and trust, is conveyed through a human-centered approach. The Sonic Checkmark brings this to life with the crisp, relatable sound of a finger snap. "Horizon," reflecting Verizon’s drive for excellence, translates into a future-focused audio aesthetic, defined by swift synthesized sounds that mirror the speed of connection.
Verizon Smart Assistant
The Verizon Smart Assistant unifies customer interactions with an omni-channel experience that seamlessly bridges smartphones and smart speakers alike. The audio branding takes center stage, connecting digital experiences from screenless to display.
Listening
Heard
Processing
Timeout
Verizon Smart Display
The Verizon Smart Assistant expanded into an entire earcon ecosystem for the Verizon Smart Display. The welcome UX Sound features Audio Branding Components such as the "sonic checkmark," mirroring the on-screen visual iconography ✓
Welcome
Launch
Accept
Confirmation
Sonify Your Story
Can you hear us now?
